It’s been almost 8 years since we came up with the name Antistatic and slowly started to piece together the processes, clients and projects that make our business what it is today. Antistatic is completely normal in some ways and completely unusual in other ways — not everyone starts a business with their sibling, and not everyone trusts their coworker with their life — but mostly we’re just a small consultancy with our own quirks and priorities.

Since the launch of Chat-GPT in 2019, there has been an onslaught of machine learning-based text and image generators accompanied by so many opinions about the impacts these tools could have on productivity, how we think about work, and even the nature of humanity. Many public and private organisations are incorporating generative AI tools into their workflow, or thinking about how they can get started in 2024.